Zhonghui Shen

 

 

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Major Competencies

 

Excellent practical understanding of China’s economy in general and business practices, trading system, marketing channels, Chinese laws, regulation and policies relating to commercial and economic operations and business formation, etc.

 

A close and wide range contacts in Chinese industry an association in number of sectors. Solid contact with the Chinese government regulatory agencies at various working levels.

 

Strong hands-on China trade compliance Experiences.

 

Practical Experience in China Business and Market Entry Advisory Service and China business development and formation.

 

Excellent written, oral presentation communication skills in Chinese and English. Personal salesmanship and networking, negotiation abilities. A team player with problem solving skills, cross-cultural capabilities. Strong hands-on corporate and administrative management skills and capabilities.

 

Career Summary

 

July 2008-Current

Shanghai Zhaohua Business Development Co., Ltd.

Position:          Senior China Business Consultant

 

Dec 2008-Current

Addison-Clifton LLC  www.addison-clifton.com

Position:          Senior China Advisor

 

·  Advise foreign businesses on China trade compliance issues and China investment policies, corporate income tax, VAT, custom tariff, etc.

 

·  Assist foreign businesses to set up a manufacturing plant in Shanghai from site selection, workshop lease, business registration application process, local staffing, etc.

 

·  Provide trade compliance service to foreign clients who are interested in China market.

·  Provide China sourcing service

 

·  Deal with Chinese government agencies such as General Administration of Quality Supervision, Inspection and Quarantine ( AQSIQ), China Ministry of Commerce (CMOF), China Customs. China Entry and Exit Inspection and Quarantine Bureau.

 

July, 2000- June 2008

Packaging Manufacturers Institute (PMMI) China Office

PMMI based in Arlington, VA, U.S.A. is a trade association for packaging machinery manufacturers with 500 members of manufacturers of packaging and packaging related machinery in the U.S. and Canada.

 

Position:          Chief Representative and Director

 

·  Participated and implemented PMMI China Market Promotion Strategies.

 

·  Managed and implemented an annual budget of 200,000+ USD for PMIM China Office.

 

·  Responsible for promotion strategy as trade association for PMMI in China.

 

·  Liaised with the various Chinese industry associations in China and different level government agencies, and end-user market;

 

·  Generated trade leads for PMMI members. And counseled members on their China entry strategy. And assisted to accomplish 6 million USD sales for PMMI members.

 

·  Assisted PMMI members to develop market entry strategy and recommended

·  Distributor/agent for PMMI Members.

 

·  Advised PMMI members of the Chinese laws and regulations in terms of business Formation, business implementation, and local employee hiring, etc

 

·  Worked with local consulting company to prepare market study report.

 

·  Assisted PMMI members to outsource packaging machinery and components from China. Worked with the Chinese machinery manufacturers and processors for PMMI members.

 

·  Promoted PMMI PACK EXPO trade show in the U.S and Mexico directly to the potential Chinese exhibitor and visitors and or through Chinese related industry associations.

 

·  Organized three PMMI trade missions and road shows from in 2002-2005.

 

·  Managed PMMI booths at major China related shows each year.

 

Aug. 1990-June 2000

U.S. Consulate General Shanghai, Commercial Service

Position: Senior Commercial Specialist

 

·  Promoted the export of U.S. made products and service to East China.

 

·  Assisted U.S. businesses to gain market assess to China by developing and organizing marketing strategies, including market research and commercial reporting, and advised the U.S. businesses of the Chinese laws, taxation policies and regulations in terms of China business operations.

 

·  Coordinated for and assisted U.S. businesses in resolving trade and investment disputes with the Chinese public and private entities. And responsible for trade compliance for U.S. businesses operating in China.

 

·  Coordinated with USDOC Import Administration regarding antidumping issues with the Chinese government agencies and end-users in China.

 

·  Coordinated and conducted US Department of Commerce trade mission and Chinese outbound business delegations from budget proposals, event preparation and execution to end-of-event reporting.

 

·  Assisted and advised American Commercial/Economic Officers on China’s economic and commercial developments for government reporting as well as for U.S. companies.

 

·  Liaised with China’s Various Government Agencies, Industry trade Associations, and American Chamber of Commerce in Shanghai.

 

January 1978-July 1990

China International Travel Service, Shanghai Branch

Position:          Tour Manager and Senior English Interpreter

For North American Tour groups to China.

 

Education

1973-1978                     Shanghai International Studies University

Major in English and Literature and International Relation

 

1999. 10-11                   2-week U.S.-China Standards in Trade Workshop Building and Construction Sector organized by DOC, NIST with focus on building and fire codes and standards.

 

1998. 8-1999. 10            In-House Training by the Asia Pacific Management Institute, Courses includes Project Management, Financial Reporting, and Juggling Competing Priorities in today’s New Workplace, Communication Skills.

 

1996.6                          USDOC Training

                                    Regional Administration and Financial Management

                                    Conducted at U.S. Embassy in Jakarta, Indonesia.

 

1996. 2                         Eximbank's Financing Policy and Programs Training in FCS Shanghai conducted in FCS Shanghai.

 

1995.8                                                     The Commercial Service Sponsored Administrative Training in U.S. Embassy, Beijing. The training includes General Administrative Briefing, Budget Procedures for Export Promotion Activities, Operation and Administration, Fiscal Reporting, Litigation/Liquidations and collection, Trading Event management System.

 

1995.3                                                     DOC sponsored Asia Pacific Business Counseling and Export Assistance Training Course. The course includes U.S. National Export Strategy and Market Research, Country Commercial Guide, Market Research Program; Cultural Factors in Marketing, Interviewing Technique.

 

1994.5                                                     USDOC Training

Overseas Market Research Workshop

Conducted at U.S. Consulate General in Hong Kong

 

1985                                                          Travel Business Development and Travel Agency Administration

 

1980                             International Tourism and Hotel Management Training

 

Associations

 

Shanghai Interpreters’ Association                       Founding and standing member

Translators Association of China                         Member

Shanghai Consulting Industry Association            Member

Shanghai Association of American Studies          Member

 

Awards

Citation by William Daley, U.S. Commerce Secretary for Excellent Assistance and Coordination During his visit to Shanghai March 1999.

 

Appreciation Letter from Consul General Raymond Burghart for extraordinary work on making President Clinton’s visit to Shanghai a complete success.

 

Superior Performance Award by James R. Sasser, U.S. Ambassador to China in Nov. 1998.

 

Citation of Appreciation of outstanding Support and Extraordinary Dedication to Establishing U.S. Commercial Center in Shanghai in March 1997 by Laura Litz Pegado, Assistant Secretary and Director General of Foreign Commercial Service of Commerce Department.

 

Computer Skills

 

MS-Office, Spreadsheet, E-mail, Internet